Emergency Media

Emergency Media

EMPA runs an annual conference intended to share experience and knowledge amongst crisis communicators from both government and industry. Funds raised from the conference aid practitioners from disadvantaged organisations to attend the conference and also fund research in the field.

Research & Development Centre

EMPA has also established the EMPA Research and Development Centre, which aims to act as a centre for research ideas, but also as a ‘clearing house’ for research ideas from government and industry.  This clearing house aims to connect these ideas with researchers from across Australia.  The EMPA Research and Development Centre also aims to fund a range of research projects.

Crisis communications is a specialist area, often overlooked and misunderstood, or at best taken for granted until it’s all that is left.  The challenge of reaching audiences with accurate and up to date information and safety messages in situations where normal communication channels are often failing demands rigorous methodologies, preparation and engagement at all levels of management.  The opportunities for crisis communicators to meet and share learnings and methodologies are limited and EMPA aims to correct this.

Promotional Products

Promotional Products

Why Promotional Products Should Be Mandatory Investments

If you’re not yet using promotional products to leverage your business, you could be missing a lot of profits. Promotional products are some of the biggest business advocates that your money can buy. There are hundreds of items that you can use to promote your concept. Some of the most common promotional products that people use are products such as keychains, t-shirts, decals and magnets. The reasons that these items are so successful in business are:

They Foster Loyalty and Trust

One reason that businesses flourish when they use promotional products is that they appease the customers. Customers want to feel like the businesses where they spend their money appreciate them. The little gifts that they get from those companies make them feel that appreciation. It sets the company apart from other companies, and the customers stay loyal because of that. Promotional Products promotionalproducts100.com.au

They Advertise the Business Repeatedly

Promotional products are golden because some of then have the potential to “speak to prospects” all the time. T-shirts and decals, for example, advertise the business every time the owner travels to a different location. The person who wears the shirt or has the car decal doesn’t have to say a word. Prospects will see the business’ message on the items without ever hearing a spoken sales pitch.

T Shirts Promotional Product

They Decrease Labor Costs

Using promotional products can decrease labor significantly. With those promotional t-shirts and decals popping up everywhere, you won’t have to pay employees to post business flyers all over the place. You can rest peacefully knowing that those products are working for you 24 hours a day and seven days a week.

Start Promoting Your Business Right

Using these products is a smart move that can’t fail. If you’re ready to start using promotional products, you can contact a consultant today and start the process. This person can help you decide which option is the best for you. Many options exist, but there may only bee one that is right for you. The promotional product that you decide to use will depend on many factors such as the type of business that you run and the size of the message that you want to put out there. Don’t wait another minute to start maximizing your potential. A world of people is out there, and they are for you waiting for you to give your pitch.