Emergency Media

Emergency Media

EMPA runs an annual conference intended to share experience and knowledge amongst crisis communicators from both government and industry. Funds raised from the conference aid practitioners from disadvantaged organisations to attend the conference and also fund research in the field.

Research & Development Centre

EMPA has also established the EMPA Research and Development Centre, which aims to act as a centre for research ideas, but also as a ‘clearing house’ for research ideas from government and industry.  This clearing house aims to connect these ideas with researchers from across Australia.  The EMPA Research and Development Centre also aims to fund a range of research projects.

Crisis communications is a specialist area, often overlooked and misunderstood, or at best taken for granted until it’s all that is left.  The challenge of reaching audiences with accurate and up to date information and safety messages in situations where normal communication channels are often failing demands rigorous methodologies, preparation and engagement at all levels of management.  The opportunities for crisis communicators to meet and share learnings and methodologies are limited and EMPA aims to correct this.

Cardboard Recycling

Cardboard Recycling

What You Should Know About Cardboard Recycling

Every responsible citizen understands the importance of going green. This entails shifting from the conventional consumerism idea of disposing everything and instead recycling and reusing materials. If you are contemplating going green, you should consider starting with cardboard recycling. Cardboard is among the most commonly used products; unfortunately, it’s also among the most wasteful ones.


Importance of Cardboard Recycling

Cardboards are made from cellulose fibers that are found in wood pulps. This means that to make new cardboards, trees have to be cut down. Felling trees could lead to rapid destruction of the environment and also spoil wildlife habitat. The useful lifespan of a typical box is usually very short. This is probably because the box only exists long enough to contain the goods packaged in it, after which its purpose expires. A significant number of trees and landfill spaces could be saved if every household and business adopted the norm of cardboard recycling at http://www.abrecycling.com.au/. 

Cardboards are biodegradable. This means that when that they produce greenhouse gas, Methane when they are breaking down. If they are not recycled, they will end up in a landfill and as a consequence increase Methane levels in the atmosphere. This could contribute to global warming. The recyclable packing cardboards include cereal cartons, stationery, egg containers, Christmas cards, toilet roller holders and egg containers.
The Process of Cardboard Recycling

Cardboard can either be reused or recycled. The main difference is that when reusing them, you can keep the boxes intact and use them for storage or moving purposes. Some of the items you can store in the boxes include books, clothing, toys, documents and other household items. With cardboard recycling, the entire structure and purpose of the cardboards is changed.

The initial step of cardboard recycling involves disassembling and flattening them out so that they can save space. There are two main types of cardboard each of which requires a different method of recycling. The flat/chipboard kind is thin, which is used for packaging such products as shoes and cereals among other small products. On the other hand, the corrugated type is characterized by a rumpled layer in between two fat sheets.

After sorting the two types of cardboard, you could simply hand them in to a recycling facility or service near you. Chipboard is normally converted into pulp, after which it is added to the production of recycled paper. During this process, the pulp is flattened between two rollers and then dried out. You should, however, avoid sending in cardboards that are wet with chemicals as some substances could become hazardous when stored for a long time.

Image result for ab recycling melbourne cardboard

It is time to think green and to be responsible people. To do so, you need to start engaging in activities that are favorable to the environment, including cardboard recycling. Reusing and recycling materials will go a long way in saving the environment.

Promotional Products

Promotional Products

Why Promotional Products Should Be Mandatory Investments

If you’re not yet using promotional products to leverage your business, you could be missing a lot of profits. Promotional products are some of the biggest business advocates that your money can buy. There are hundreds of items that you can use to promote your concept. Some of the most common promotional products that people use are products such as keychains, t-shirts, decals and magnets. The reasons that these items are so successful in business are:

They Foster Loyalty and Trust

One reason that businesses flourish when they use promotional products is that they appease the customers. Customers want to feel like the businesses where they spend their money appreciate them. The little gifts that they get from those companies make them feel that appreciation. It sets the company apart from other companies, and the customers stay loyal because of that. Promotional Products promotionalproducts100.com.au

They Advertise the Business Repeatedly

Promotional products are golden because some of then have the potential to “speak to prospects” all the time. T-shirts and decals, for example, advertise the business every time the owner travels to a different location. The person who wears the shirt or has the car decal doesn’t have to say a word. Prospects will see the business’ message on the items without ever hearing a spoken sales pitch.

T Shirts Promotional Product

They Decrease Labor Costs

Using promotional products can decrease labor significantly. With those promotional t-shirts and decals popping up everywhere, you won’t have to pay employees to post business flyers all over the place. You can rest peacefully knowing that those products are working for you 24 hours a day and seven days a week.

Start Promoting Your Business Right

Using these products is a smart move that can’t fail. If you’re ready to start using promotional products, you can contact a consultant today and start the process. This person can help you decide which option is the best for you. Many options exist, but there may only bee one that is right for you. The promotional product that you decide to use will depend on many factors such as the type of business that you run and the size of the message that you want to put out there. Don’t wait another minute to start maximizing your potential. A world of people is out there, and they are for you waiting for you to give your pitch.